Instagram Video Maker

of marketers say videos help users understand the product better

of customers say a video has convinced them to buy software

of customers prefer to learn about a new product or service through a short video

The maximum length of your Instagram video depends on the type: Instagram feed videos can’t be longer than a minute, while Stories are limited to 15 seconds. If you’re making a marketing video, it should be short and punchy to keep your viewers engaged.

On Instagram, you have only a few seconds to grab viewers’ attention before they swipe away. Try to convey the key message of your video during these first seconds. Alternatively, you can intrigue your viewers with a weird, funny, or even provocative intro if this would be appropriate for your target audience.

Remember that Instagram videos usually start with the sound off. Use short captions to briefly explain what the video is about and add a call to action. The font size should be large enough to read on a small screen. You can also add color and animation to your text to grab viewers’ attention.

Hashtags are the most important element of any promotional campaign on Instagram and other social networks. To find the appropriate hashtags, do a little research: check what hashtags are used by your competitors and top Instagram influencers in your market segment, try online hashtag generators, and check out the content and audience for each hashtag you’re going to use.