How to Make Instagram Videos: Tips and Online Templates
Instagram is one of the most popular social networks in the world with more than 1 billion active accounts monthly – that’s why it’s probably one of the best platforms for posting promo videos and ads. If you want to create marketing videos to post on Instagram, you don’t need to be a professional Instagram video maker. Our ready-made online templates and essential tips will help you make cool Instagram videos quickly and easily.
What Marketers and Customers Say About Video Effectiveness
of marketers say videos help users understand the product better
of customers say a video has convinced them to buy software
of customers prefer to learn about a new product or service through a short video
Making successful Instagram videos is easy – just follow these simple tips below.
1. Keep Time Limits in Mind
The maximum length of your Instagram video depends on the type: Instagram feed videos can’t be longer than a minute, while Stories are limited to 15 seconds. If you’re making a marketing video, it should be short and punchy to keep your viewers engaged.
2. Focus on the First Few Seconds
On Instagram, you have only a few seconds to grab viewers’ attention before they swipe away. Try to convey the key message of your video during these first seconds. Alternatively, you can intrigue your viewers with a weird, funny, or even provocative intro if this would be appropriate for your target audience.
3. Illustrate Your Video with Text
Remember that Instagram videos usually start with the sound off. Use short captions to briefly explain what the video is about and add a call to action. The font size should be large enough to read on a small screen. You can also add color and animation to your text to grab viewers’ attention.
4. Add Relevant Hashtags
Hashtags are the most important element of any promotional campaign on Instagram and other social networks. To find the appropriate hashtags, do a little research: check what hashtags are used by your competitors and top Instagram influencers in your market segment, try online hashtag generators, and check out the content and audience for each hashtag you’re going to use.